Stylin’ & Profiling

Name: Sam Saifer Berngard

Profession: Owner/Partner, Boldface Co.

Favorite Color: Depends on the day and my mood but probably white

Least Favorite Color: Teal

Style Description: Vintage, feminine, sporty and bohemian all in one mix

Style Icon: Diane Kruger

Favorite Designers/Brands: Rag & Bone, Azeeza, Mara Hoffman, Love and Lemons, Cameo, Valentino, Carven and Zimmerman

Least Favorite Designers/Brands: I don’t hate but I have to say I am really over the Herve Leger skin-tight body con style

Favorite Shoe Style: Anything and everything with a pointed toe – shoes are my absolute weakness

Least Favorite Shoe Style: I can’t answer this. It is rare to come across a shoe I don’t like. Although I am having a tough time navigating the platform trend this Fall.

What You Love to Wear: I love to wear anything that I feel 100% comfortable in and that I know will stand out in a crowd.

What You Hate to Wear: Anything itchy or plain.

What You are Afraid to Wear: I am really not afraid of much. Perhaps the bra/crop top trend after baby. Not sure I will ever go there again.

What is Work Appropriate/Your Typical Workplace Attire: I work from home but am out and about at meetings all day so I can wear anything. I really push the limits on what might be appropriate for work but I always obey the #1 rule my good friend told me once – NEVER wear work out clothes to a meeting. I would never.

Do You Like to Accessorize (Jewelry, Scarves, etc.)? I love to accessorize! My absolute favorite accessories for Winter are scarves and I love Azeeza’s (local designer) take on playful patterns and little balls on the end. They really make a casual outfit look effortlessly chic.

Favorite Stores/Boutiques: I love to shop everywhere – online mostly – Netaporter, Shopbop, Love and Lemons, Free People, Madewell. I love LOVE love Luxury Garage Sale for unique finds and bigger splurges. One of my very best friends is the owner and she does an amazing job of curating the styles there. Hammitt la for bags. It's my favorite bag brand! Also, my husband works for Gilt – so hard to resist the yearly Gilt Warehouse sale!

Style/Fashion Tips and/or Advice: NEVER take fashion too seriously. It’s fun and let’s you be who you want to be. It’s all dress up!

Stylish Aspirations: I aspire to always care about fashion. I mean that in a very non – shallow way. I don’t want to ever say the words “I used to care what I wore or what I looked like.” I know style evolves as you get older but like a fine wine – I just want to get better with age!

Follow Sam on Instagram: Cuddles1234 or boldfacechicago

Stay Stylish Chicago,

Katie