The "Snow Magic" mask left my skin super hydrated and glowing. It was the perfect base for my bridal shower make up! — The **"Snow Magic"** mask left my skin super hydrated and glowing. It was the perfect base for my bridal shower make up!

Product Highlights:

When uses an all-natural bio-cellulose sheet that is made from coconuts, which is gentle enough to treat burn patients. Despite its light weight, the bio-cellulose sheet can hold essence 100 times its weight, that is 10 times more than fabric or paper mask sheets. As much essence as it holds, the bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact.

Natural, hydration, adhesion - the elements you demand in a face mask, When has them all at their best.

When masks are available at the following retailers:

• Sephora
• Ulta Beauty
• Anthropologie (online only)
• Bartell Drugs
• Beautychoice.com (online only)
• Birchbox (online only)
• Rickys NYC
• Starboard Cruise Services

Learn About the Brand

BRAND STORY

When, launched by J.C People in July 2011, is a premium face mask brand taking extra care of your skin at anytime, anywhere, in any situations. High-quality and unique, our face masks have been receiving overwhelming responses from overseas buyers. Headquartered in Korea, we have successfully started our international expansion in November 2012 by launching in the US via the world's largest cosmetics sales channel, Sephora. We have further expanded to reach Europe, China, and the Middle East. We strive to become a worldwide leading face mask brand.

BRAND CONCEPT

When’s core target consumers are active modern ladies who have multiple roles and responsibilities to juggle and are always pressed for time. We aim to provide our customers with simple, hassle-free yet fun experience in skin care for the special ‘me-moments’.

BRAND PHILOSOPHY & MISSION

Our mission is to develop and deliver sustainable, high value-adding products with innovative functions and creative design. We want to offer reliable products with:
1) low irritation risk and 2) high effectiveness that consumers can buy with 3) confidence.

*Shop Online: http://www.whenmask.com

Stay Stylish Chicago,

Katie